A Product Roadmap is a friend not a chore
When you create your start-up it's easy to assume that your small team all understand the product your building.
However, when you hit the funding round and investors start asking about the future direction of the product, things might get a bit shaky. Sometimes you can be sitting in front of a group of founders and they actually start arguing over how the product is going to grow over time!
The Product Roadmap is often looked at as if it's a piece of bureaucracy. Instead view the roadmap as something that you would give to a new employee and you get the reaction
"Ah, I get it. That is going to be awesome."
Start with a quarterly roadmap; just jot down the key features that you are going to introduce. Then put a £ sign next to each feature.
- £ = customers will use this feature once a week
- ££ = feature is used by the same customer three times a week
- £££ = the customer enjoys using this feature every day
Then take a step back and ask your team if they agree. Stick the roadmap on the wall and place a pad of stickies next to it. Hopefully your team will feel like adding some helpful comments and ideas! Start-Ups 1 Week Ago
